One day, you wonder in your room at
home, pondering over what you want to do in the future. You suddenly think of an business idea, be it something new or existent in the world market, and you are eager to take advantage of it. However, you find out you need a business to market it and you don't know how. Don't worry! I will show
you the basics on how to do that.
Before you start a business, you
need an idea on what you want to sell first, which, in this case, you already
did. Generally, people think of an idea on what to sell first before they think
of starting a business. After you have an idea, you create a business plan
which answers the following questions: ‘What is the purpose of your business?’,
‘Who are you selling to?’, ‘What are your end goals?’ and ‘How will you finance
your startup costs?’ . The answers may be
vague as you may have to adapt your business plan in accordance to the change in the market environment.
After you form a business plan,
make sure you secure your source of finance for the operations of your
business. The possible sources include your own personal
money in your bank or external sources such as bank loans, venture capitals,
overdrafts, etc. depending on how much you need. This could be done
simultaneously with determining the legal business structure. There are various
of business structures such as sole proprietorship, partnership, private
limited companies, public limited companies, etc. (these will be discussed in
the following blog posts) (Nicole Fallon) . Also, other than sole proprietorships, there are more than one shareholder of the company, who are willing to invest with their personal funds.
With finance and a business plan,
you could finally register your business with the government! The procedures
vary for different types of business structures ranging from almost no
bureaucracy in sole proprietorship to complicated regulations in public limited
companies. As a contingency measure, your business must have an insurance
policy. This can save your businesses in emergency situations like property
damage, body injury, or even bankruptcy .
Most people think that people can’t
run a business on their own but the fact is that there are self-employed
businesses too. However, in this following explanation, we will assume that the business
requires a team of employees. Therefore, after registering the business, build
your team. Hiring employees is not an easy process as it involves advertising
the vacant position, interviewing, selecting and training. Sometimes you might
not find the ideal person for the job but have to do with what you have and
train them.
With your team, you can now create
your product and introduce the business to the world. There are various ways to
market your business and product such as using TV advertisements, social media and magazines
(more to be discussed in the following blog posts). With that done, you could
revise these existing structures in the business and modify to slowly grow your
business as you earn profits and reinvest them in the business.
In conclusion, it is not an easy
process, but now you know it. Start by preparing mentally and evaluate all your
decisions closely as even the slightest difference could significantly affect
the start and growth of the business.
Reflection
As I was thinking on what to talk about for the blog post, I thought about the most essential thing about owning a business: how to start them. I began on opening websites covering about this topic and it was not difficult to find all the information I needed.
When I was thinking over about the information I learned about, starting a business requires a lot of dedication, and contains a lot of hardships in the start, especially with the limited resources and knowledge you have. Hiring suitable employees for the company, I think, would be the hardest part as finding dedicated workers is a challenge as you may have to do substantial work to keep pestering lazy workers to work. With limited finance and probably 'low-skilled' workers, as an owner, you will have to do most of the work yourself. Gradually, as I researched more, I began to respect entrepreneurs more than ever, considering the amount of effort and time they put into making their business plan work. On the other side, I am now able to respect the ones who have failed as it might not be their fault that it failed, as it sometimes depends on luck.
by William Tjen

With so many businesses becoming open do you think that it will ever get over-saturated? I think not because too many people have different perspectives on products and ways of selling things, there will always be a better product out there Anyways, great article.
ReplyDeleteWell, in the long run, it will never get over-saturated because if it does, some will get 'kicked out' since they are making losses if they are not competing with the standards of their competitors. This is when unique selling points of each businesses matter. Loved the question! - William
DeleteLooking at the article as a whole you have taught us how a businesses can be start from scratch. With this in mind I would like to know what are some of the most difficult things one may encounter to keep their businesses going?
ReplyDeleteAlthough it is difficult to start a company, it is even more difficult to maintain it. I will use market competition as an example. There are two scenarios in which I could build up on this aspect. The first is when your business markets a new idea. Other businesses or regular people could copy the idea and develop their own business which creates competition. You will need to continue market yourself to be better than your new competitors which is very difficult and why a lot of start-ups fail. The second one is when you enter an existing market. In this case, you will go up against experienced competitors with economies of scale (advantages of a large business with many resources) which will be difficult to compete with as you must come up with a plan that attracts customers, be it through low pricing or high quality good or service. You have asked a very important question as a lot of entrepreneurs forget that they must plan their business development after starting up.
Delete-William